Digital marketing is the process of marketing your brand online to prospective leads and high-value customers. It helps in garnering leads, traffic, and sales by connecting you with those who are looking to buy the products and services that you are selling. Digital marketing offers businesses with laser-focused control over how and where they spend their money. It uses different channels like social media, web applications, mobile applications, emails, search engines and other digital channels. Different types of digital marketing use either of these channels for marketing. Here are some of the categories of digital marketing: Source:- https://office5.uk.net/different-types-of-digital-marketing-channels/ Social Engine Marketing (SEM) Social Engine Marketing (SEM) is one of the most effective ways of growing your business in a competitive marketplace. It is the practice of marketing a business using paid advertisements that appear on search engine pages. The greatest strength of SEM is...